Winner 2020
Pavithra YS
Nominations: 2020
Category: Business & Entrepreneurship
Location: Bangalore, Karnataka, India
About Pavithra: Ms. Pavithra YS, Founder and Managing Director of Vindhya e-Infomedia - an Impact Sourcing BPO since 2006, sets the strategic direction for the com... Read More
Congratulations Pavithra
Our heartiest congratulations to iWGA 2019 winners. We are proud of you and so is the Nation. Keep shining & motivating others.
Work Description
Vindhya e-Infomedia, a BPO enabled differently, was started in 2006 with a vision of bringing business and philanthropy together for a social cause. The main aim of Vindhya was to offer a platform through employment for people deprived of opportunity and focus on employing people from communities... Read More
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Project Details
The beginning: To achieve the goal of enabling employment for people with disabilities (PwD) and ensuring that they can become the bread winners for their family Vindhya was founded on 4 July 2006 with two employees on board. Vindhya e-Infomedia provides IT and ITES services by connecting the ... Read More
- Establishing Vindhya e-infomedia, a for-profit, socio-economic venture- enabl...
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Work Description X Close
Vindhya e-Infomedia, a BPO enabled differently, was started in 2006 with a vision of bringing business and philanthropy together for a social cause. The main aim of Vindhya was to offer a platform through employment for people deprived of opportunity and focus on employing people from communities including: People with Disabilities, socially disadvantaged women & Border cases of Autistic.
Primary objective of Vindhya is to bring them into the mainstream job. Through this, vindhya has been successful in brining financial independence, self respect and dignity into the lives of such people who have been deprived of opportunities.
Vindhya has successfully delivered several complex turnkey projects and solutions to multinational, transnational companies in Microfinance, Telecom, Banking, Insurance, Retail and Government sector. State-of-the-art IT infrastructure and process solutions position us to address the dynamic requirements of variety of industry verticals. Vindhya is a pioneer in providing 24*7 end-to-end back office services to clients from its multiple branches at – Bangalore and Hyderabad.
Vindhya’s growth has been majorly through our customers’ references and that speaks volumes about the quality of work that our employees are capable of delivering continuously to an extent that we have never ever lost even 1 customer throughout 13 years.
Vindhya’s focus on employing people with disability has continued to this day, when the company has grown to a 1600 + employee workforce and 62 % of them are people with disabilities.
Vindhya invests heavily in employee training on a continuous basis. Besides the technical skills required for the job, employees are also educated on the larger business context of the client’s business thereby rooting the employees’ jobs in a larger context which ensures they work with a deeper understanding of the relevance of their work and builds a deep sense of ownership. The family-like culture, hands-on management and the open-door policy at Vindhya ensures that employees always have a chance to get their problems addressed.
Vindhya is also unique in being a BPO with very low attrition rates, which further benefits the clients of having employees who have stayed with their businesses for a long time period.
Vindhya, with over a decade old experience, has carved a niche for itself in offering 360 degree, end to end customer support services, 24x7, across various industrial sectors, in 13 regional languages.
About Pavithra X Close
Ms. Pavithra YS, Founder and Managing Director of Vindhya e-Infomedia - an Impact Sourcing BPO since 2006, sets the strategic direction for the company and its portfolio of services to its customers, while nurturing a strong leadership team to drive her vision of employing and empowering Persons with Disabilities (PWD),Women & People from the rural & disadvantaged sections of the society.
Vindhya e-Infomedia Pvt Ltd was founded in the year 2006 by Ms. Pavithra along with Mr. Ashok Giri D, to bring business and impact together. Vindhya is a socio-economic venture whose employee base majorly consists of people with disabilities (PWD’s), women from socially disadvantaged background. Today Vindhya is the preferred BPO offering end-to-end solutions to many Global and Indian customers of various sectors including Banking, Telecom, E-commerce, Health care sectors, Insurance, HR, Government and IT. Vindhya also adds the social responsibility value to all its customers by being diverse and inclusive. Starting as a first generation entrepreneur she has been able to grow the company from 5 PWD’s to close to 1500 employees. Over the course of 13 years, more than 5000 PWD’s have been given employment. Her vision is to employ 5000 PWD’s by 2020.
Vindhya has been recognised at both National & International platforms for its unique service being rendered to the society adopting the “for-profit” model.
Ms. Pavithra is a Motivational Speaker addressing various bodies and platforms including the TEDx platform. Recently Vindhya has been shortlisted under CSR category by The FT Arcelor Mittal Boldness in Business Awards for 2018 in London. Some of the recognitions received by Ms. Pavithra are Jankidevi Bajaj Puraskar by IMC Ladies’ Wing in 2019, one of the winners of “100 women achievers Award” under the initiative of the Ministry of Women and Child Welfare and Facebook, one of the “12 Transforming Women of India “by Niti Aayog in 2016, Most Motivational Women Entrepreneur of the year – by CNBC-TV18 & 1000 petals, in 2016.
She is also a Founder Trustee at India Inclusion Foundation which focuses on the development of PWDs and inclusion in India. India Inclusion Summit is an annual event that began in 2012 to create awareness about disabilities and the need for Inclusion in the mainstream. Over the last seven years, IIS has become a movement spreading the message of Inclusion to more than 5 Million people. (https://indiainclusionsummit.com/)
She is a commerce graduate from Bangalore University. She has done her Executive General Management Program from IIM- Bangalore.
Establishing Vindhya e-infomedia, a for-profit, socio-economic venture- enabled by differently-abled X Close
The beginning:
To achieve the goal of enabling employment for people with disabilities (PwD) and ensuring that they can become the bread winners for their family Vindhya was founded on 4 July 2006 with two employees on board. Vindhya e-Infomedia provides IT and ITES services by connecting the world with people with disabilities. Vindhya delivers high quality, reliable, scalable back office and contact centre solutions. There were so many such people who needed jobs. And we did not want it to be an NGO. It needed to be a profitable venture because it had to be sustainable – main reason for making Vindhya, a for-profit organization.
Inspiration:
Vindhya wanted to bring together business and philanthropy. Persons with disabilities are mostly ignored by mainstream society and they have very limited opportunity to join the mainstream. Providing employment opportunities to them, and helping them emerge as confident and competent individuals in this world, was a burning problem and Pavithra wanted to address this need through Vindhya.
Initial Hurdles
One of the initial hurdles we faced was convincing clients who wondered if their work force would be productive enough. Though a majority of her staff consists of people with disabilities, none of it comes in the way of delivering quality services. And there's no element of pity or "waiver" in the process. If a client is sceptical, management asked them to give a pilot project and if they like our work they can hand other projects as well. Pavithra says that organisations are more open to working with people with disabilities now. "Today, even corporates look at them as potential employees." Vindhyans, our employees, dedication, hard work paved way for many more new customers and through that Vindhya continued to scale heights and employ close to 1600 employs now of which majority are people with disabilities and people who are deprived of opportunities.
Impacting lives
Gone are the days where differently- abled people are considered as a liability. Now, many are the bread winners of the family, many support the education of their siblings, take care of their family, purchase land and flat in their hometowns and city, all of which is never expected of them. By getting employment, they become financially independent and lead a dignified life in the society.
Collective work from the management and employees has helped Vindhya to be successful and sustainable all through these years. Training is very crucial part of deliverables. We have introduced Braille manuals for VI, customized customers’ application with assistive technologies
At Vindhya, gender equality is very important which is why 50%of main workforce is women and also, we practice diversity by employing trans-people into our workforce. Vindhya also conduct job fairs and camps in rural areas to create awareness among public about employment opportunities and thus, mainstream people from marginalized communities
Vision
Vindhya’s vision is to employ 5000 employees by 2022 and give employment to as many people as possible who are deprived of opportunities and all types of disabilities.
